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Why is link building so important for SEO?

Link building is a core part of search engine optimisation and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.

Staying competitive means implementing a white-hat link building strategy that aligns with the Google Penguin updates launched in 2012. After the update, more stringent rules that govern SEO practices were introduced, and simply spamming your links using automated software is no longer acceptable.

This is why we provide SEO services that focus on effective and up-to-date link building services, which adhere to the current standards and guidelines. 

Our goal? To come up with a diverse and high-quality link profile that will put your website at the top of the search engine results.

What You Get When You Work With Us

Google-Approved Backlinks

We pride ourselves on providing only high-quality links that translate in to search engine rankings. We know that Google only gives proper recognition to credible backlinks pointing towards your site. The backlinks we build are acquired through legitimate, white-hat SEO practices that conform to Google Webmaster Guidelines. We focus on generating quality links to send highly relevant traffic to your website.

Transparent Reporting

We know how important it is to be completely transparent with you about the link building process. Our team regularly gives updates on the strategies used as well as what specific backlinks are acquired. This enables you to be 100% aware of everything relating to the link-building process.

New Generation Link Building

You want to be competing in search results for many years to come. That’s why we use sustainable white-hat strategies for our SEO backlink service. Every campaign is unique and built for your business requirements. We leverage highly relevant and authoritative websites to increase your ranking and drive targeted organic traffic to your site.

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Client results

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LegalVision

65%

INCREASE IN LEAD VOLUME WITHIN 6 MONTHS

50%

DECREASE IN COST PER ACQUISITION YEAR ON YEAR

18%

INCREASE IN AD ENGAGEMENT YEAR ON YEAR

Project summary:

LegalVision are one of Australia's fastest growing startups.  One Egg have been working with LegalVision over the past 5 years to help grow their lead aquisition strategies and have been an integral part of their growth strategy over the years.

Anthony Lieu

Marketing Director & Lawyer, LegalVision

LegalVision has been working with One Egg for over 5 years now. During that time, they have been instrumental in crafting a cutting-edge marketing campaign strategy. Working with One Egg we have been able to significantly grow our customer base which has helped LegalVision to grow as one of Australia's fastest growing startups. They are constantly innovative with their approach which has enabled us to stay ahead of the market. I'd recommend working with One Egg for any client in the startup space or looking for significant growth through search marketing.

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Fred Hollows Foundation

40%

INCREASE IN SEO VISIBILITY SCORE

211%

INCREASE IN TRANSACTIONS

177%

INCREASE IN ORGANIC REVENUE

Project summary:

The Fred Hollows Foundation is one of the largest and most prominent not-for-profit organisations in Australia. They also have a presence in more than 25 countries worldwide. The Foundation is an international development organisation focused on eliminating avoidable blindness and improving Australian Indigenous health.

Esha Thaper

Digital Content Producer at The Fred Hollows Foundation

I’ve been working with One Egg for two years and can safely say they are one of the most knowledgeable and responsive teams I’ve ever dealt with. Their understanding of search is in-depth and they are always able to break down complicated concepts into easily understood, actionable tasks. I’ve asked Ilan hundreds of questions and have developed my own skill-set because of his ability and willingness to help. Because Ilan is results-oriented and wants the best for all his clients, he’s truly an asset to any digital project. And, in addition to having technical prowess and an ability to deliver, he’s also personable, friendly and collaborative. I’d recommend One Egg in an instant.

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Nutra Organics

597%

INCREASE IN REVENUE FROM PPC

52%

INCREASE IN ECOMM CONVERSION RATE

286%

INCREASE IN MONTHLY SITE TRAFFIC

Project summary:

Nutra Organics is an e-commerce business selling natural organic whole food products to Australian consumers.

Jemma Quinlan

Marketing Manager, Nutra Organics Australia

Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.

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Types of Link Building We Offer

High Quality Guest Posting

Our guest posting service helps you to build links, drive targeted traffic to your website, and increase your brand awareness. There are no short cuts to achieve great results from guest posting. You can leverage our network and existing relationships with press editors of authority industry websites to secure quality links to your site. We provide an efficient content marketing and organic link building service that takes care of the whole process from content creation to pitching and publishing.

Broken Link Building

Broken link building is an excellent tactic to increase your backlinks and drive organic traffic. We identify highly relevant broken link opportunities, recreate high-quality linkable content, and inform anyone linking to the dead content to link to your new resource instead. Nobody wants dead links on their website, and through broken link building, we can provide a great new resource and hoover up all those broken links and direct them to your site.

Linkable Asset Creation

To maximise the benefits of link building, we help you to create well researched and in-depth on-site content that attracts links to your website. Comprehensive and exceptional content marketing is great for boosting social media shares, external links, and your Google rankings. By creating a resource that is highly valuable to your target audience, people are much more likely to link to and share your content online. We’ll identify the pain points of your audience and put together a highly valuable resource that will attract links and traffic to your website and improve your backlink profile.

Frequently Asked Questions

Link building is a vital element of SEO. In plain terms, it’s the process of getting authoritative websites to link back to your website. For search engines to find your website and rank it high in search results, you need to get other quality websites to link to your site. However, not all links are created equal, and spammy links from a website with a bad reputation can negatively impact your search ranking.
A link building company can offer services to help you to place links on authoritative sites that point back to your website, improving your ranking in search results and boosting your overall digital marketing strategy. These external links signify to search engines that your website is a trusted source of information. Effective link building services will get your brand in front of relevant new audiences and increase your domain authority – increasing your visibility online.
Backlinks are like digital peer votes. When a website chooses to link to your website, they are directly supporting your content and giving you a vote. The more votes you garner from credible and relevant sites that have the same target audience as yours, the higher your position will be in the realm of search engines.
The number of backlinks you need depends on a lot of different factors. Our team can track your website’s performance as well as that of your competitors’, and from there, create a customised plan of action for your business. Save time and resources, and work with us to enhance your website’s performance.
The cost of link building depends on your unique business requirements and how quickly you want to see results. A backlink company can offer pricing per link or all inclusive link building packages. It’s worth keeping in mind that you are being charged for the time that is required to research and write quality content, and the outreach and networking to get credible and high authority websites to link to your site and increase your brand’s online visibility. Steer clear of a black hat link building company that offers cheap spammy links that will damage your reputation and be bad for your ranking in the long run.
Every successful link building service strategy starts with comprehensive audience analysis. You need to know where your audience is spending their time online and create high-quality content that appeals to the audiences of those websites. After making a list of viable websites, we reach out to the site owners and press editors to pitch content ideas, create high-quality content, and use social media to amplify the results.
We are experts at providing 100% white hat and Google-safe link building strategies that can positively impact the growth of your business. Whether the links are local citations or guest posts, every part of the link building process is purposeful, legitimate, and aimed at increasing your business success. Our link building service is focused on delivering tangible business results through effective link building techniques.
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Looking to drive more revenue for your business? Talk to an SEO expert today to find out how we can generate more customers for your local business.

We give back to the community,
donating advertising time and resources.
Charities we support: