Content Writing for SEO Success
SEO copywriting: user-focused, keyword-rich content. Optimize URLs, titles, and meta descriptions. Balance search engines and audience needs to boost rankings and drive traffic.
Mark Meyerson
Whenever we speak to brand owners and authorised resellers and distributors that are moving into Amazon, two of the most common questions are:
The good news is that this is mostly solvable and there are tools available to make make this possible. In this article we explore these solutions.
As a brand owner or authorized distributor, can I control the content of my listings on Amazon that were setup by resellers?
By default no seller owns a listing, Amazon owns all the listings. The seller that set up the listing initially has a certain level of control since they created it. But any reseller on a listing is able to suggest changes to the listing at any time. Such as updating images or changing content. These suggestions are not guaranteed to be accepted by Amazon. A brand owner (with brand registry) will get priority in suggested changes over a reseller. There is a lot of discussion and ambiguity about this, see this reddit post
The first step for a brand owner is to enroll in Amazon’s brand registry. In order to do this the brand owner must have a registered trademark from a local government agency As part of the enrolment process the trademark must also appear on the products or packaging. More details on this can be found here. Also check out A guide to brand registry
As a worst case scenario, a brand owner is able to open a new competing listing.
For official distributors: The brand owner, through brand registry is able to connect resellers to their brand registry. (see screenshot below). This connection gives you access to some brand benefits like A+ content. It’s not 100% clear as to whether this lets you have the same control over the listing as the brand owner, but we suspect that this is the case.
Amazon has set up its marketplace to encourage competition. By default, anyone can resell any product on Amazon unless the brand owner has restricted other sellers from selling it. Any listing can have multiple sellers competing for the buy box. There are a number of options that a brand owner can take to control who can resell their products.
The brand owner, through brand registry is able to connect resellers to their brand registry. (see screenshot below). This connection gives you access to some brand benefits like A+ content. We suspect that to remove other resellers you will likely need to contact the brand owner.
SEO copywriting: user-focused, keyword-rich content. Optimize URLs, titles, and meta descriptions. Balance search engines and audience needs to boost rankings and drive traffic.
Brand owners can control their Amazon listings and remove unauthorized sellers by enrolling in Brand Registry. This grants priority in content updates, access to A+ content, and tools like Brand Transparency and Project Zero.
Amazon repricing software allows sellers to automate price adjustments and compete effectively in the marketplace, particularly in the Buy Box. By leveraging AI-powered repricers or rule-based strategies, businesses can optimize their pricing to boost sales, manage inventory, and protect profit margins. In this article, we dive into different repricing strategies and show how businesses—whether resellers or private label sellers—can build tailored approaches to stay competitive.
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