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Fred Hollows Foundation Expands Global Impact with Digital-First Approach to Fighting Blindness

40%
Increase in SEO visibility score
211%
Increase in transactions
177%
Increase in Organic Revenue

Table of contents

Overview

The Fred Hollows Foundation is one of the largest, most prominent not-for-profit organisations in Australia with a presence in more than 25 countries worldwide. The Foundation is an international development organisation focused on eliminating avoidable blindness and improving Australian Indigenous health.

Channels

SEO
PPC

Challenges

  • Global Reach – Need to effectively communicate across 25+ countries
  • Resource Optimization – Maximizing impact of limited non-profit marketing resources
  • Audience Growth – Building supporter and volunteer base internationally
  • Digital Presence – Limited digital footprint affecting awareness and donations
  • Technical Infrastructure – Need for secure, optimized website supporting global operations
Esha Thaper
Digital Content Producer at The Fred Hollows Foundation

Knowledge, Results and Partnership All in One

I’ve been working with Ilan for two years and can safely say he’s one of the most knowledgeable and responsive consultants I’ve ever dealt with. His understanding of search is in-depth and he’s always able to break down complicated concepts in to easily understood, actionable tasks. I’ve asked Ilan hundreds of questions and have developed my own skill-set because of his ability and willingness to help. Because Ilan is results-oriented and wants the best for all his clients, he’s truly an asset to any digital project. And, in addition to having technical prowess and an ability to deliver, he’s also personable, friendly and collaborative. I’d recommend him in an instant.

Solutions

  • Google Grants Maximization – Optimized and expanded Google Grants account to utilize ~$10,000 USD monthly advertising budget
  • Video Strategy – Implemented YouTube non-profit program for global storytelling and video donations
  • Technical Optimization – Executed HTTPS site migration and comprehensive technical SEO improvements
  • International SEO – Developed targeted SEO strategies for multiple countries and regions
  • Content Enhancement – Created and optimized content to engage diverse global audience

Impact

  • Exceptional SEO Growth – Achieved 40% increase in SEO visibility score
  • Transaction Surge – Generated 211% increase in total transactions
  • Revenue Growth – Delivered 177% increase in organic revenue
  • Resource Efficiency – Successfully leveraged free advertising resources through Google Grants
  • Global Reach – Expanded digital presence across 25+ countries through multi-channel strategy
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