Get in touch

GEMI Generates 450 Leads in 6 months

450
New leads generated
50%
Increase in Conversion rates
50%
Improvement in CPA

Table of contents

Overview

Gemi Investments is a privately owned investment firm that facilitates investment into debt secured by Australian real estate. GEMI was looking to bring on new investors to their lending platform. They engaged OED with a mandate to generate as many leads as possible. After 6 months the campaigns were paused due to an overwhelming amount of new leads coming into the business

Channels

SEO
PPC

Challenges

  • Lead Generation – Need to attract qualified investors for real estate debt platform
  • Target Audience – Identifying and reaching specific investor personas
  • Conversion Costs – High cost per acquisition for investor leads
  • Platform Reach – Limited presence across multiple advertising platforms
  • Marketing Efficiency – Suboptimal conversion rates from advertising efforts

Solutions

  • Persona Targeting – Developed tightly focused campaigns for key investor personas
  • Multi-Platform Strategy – Implemented coordinated campaigns across Google Search, LinkedIn Sponsored Posts, and InMail
  • Layered Approach – Combined keyword, career, and industry targeting across platforms
  • Journey Mapping – Created multiple touchpoints throughout investor decision journey
  • Message Optimization – Crafted persona-specific messaging addressing key pain points

Impact

  • Lead Volume – Generated 450 new leads within 6-month period
  • Conversion Success – Achieved 50% increase in conversion rates
  • Cost Efficiency – Reduced cost per acquisition by 50%
  • Engagement Success – Attained 70% click-through rates from LinkedIn InMail campaigns
  • Campaign Performance – Exceeded targets, leading to campaign pause due to overwhelming response
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

Nutra Organics

Born in 1998 from a family’s passion for natural health, Nutra Organics has grown from a kitchen-bench startup to Australia’s most beloved health food brand. What began with two health enthusiasts creating superfood blends for their family has evolved into a trusted team of experts delivering premium organic health products that are both nutritious and delicious.
Explore Case
597%
Increase in revenue from PPC
52%
Increase in Ecomm conversion rate

Knot & Style

Knot & Style produces beautifully crafted bespoke bar accessories. Seeking to enhance their Amazon presence and boost sales, they engaged One Egg for strategic growth. Since partnering with One Egg, Knot & Style has achieved a 60% increase in revenue and over 100% growth in gross profit, driven by dramatically improved organic rankings and profit margins.
Explore Case
60%
Increase in Revenue YOY
103%
Increase in Gross Profit

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore

Core Services

Recent Posts

Let’s Keep in Touch

9-13 Bronte Road

Bondi Junction NSW 2022

Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts