Digital Marketing Agency > Services > Web Analytics

Web analytics services in Sydney

Reaching your goals begins with properly tracking them

What We Do

We build a custom campaign strategy for the most relevant advertising networks. These include:

Search engine networks, display networks, content discovery networks, remarketing, and paid social media.

As digital marketers, data is the core of our SEM campaigns.

We constantly optimise your ads in real time to ensure that you are always targeting the proper audience.

Why Choose Us?

We understand that everyone’s business is different. Each client’s needs are unique and diverse. Your requirements depend on your brand and what you want to achieve. Because of this, we don’t offer pre-packaged services. We don’t force you to awkwardly bolt them on to your business model. Instead, we follow the philosophy that client input is crucial to the success of every campaign. For us, it’s about understanding who you are and then building on that. We offer a collaborative experience that leads to service tailored to your specific needs. Everything we do is data-driven. You’ll be fully equipped to make the best decisions based on analysis and intelligent interpretation. If we feel something can’t be achieved, we will tell you straight. With the right analytics solutions, your marketing campaigns will be more informed and achieve greater success.

Your Products Services

So we can maximise your profits by focusing on your most lucrative offers.

Your Target Market

So we can match the message to what your target market is expecting.

Your Online Marketing

So we can assess where your visitors are coming from and the actions they take during their user experience.

Your Competitors

So we can create strategies to surpass your competition.

Our Customers Said

One Egg understands our business intimately

"One Egg understands our business intimately. We've been working with them for over 5 years now. They have enabled us to grow our reach, brand and online activities. We think of One Egg as part of our team!"

The banking and finance vertical presents an ever- increasing difficulty to improve performance. In particular, competition within the travel insurance space has become very competitive, putting more pressure on performance. As with all our marketing efforts, we are trying to improve, and our first priority for PPC was to find a company who could bring consistency to the account. FastCover Travel Insurance have been working with One Egg for 10 months and they have been able to do this month in month out, which brings us more confidence for our forecasting and budgeting. With the ease for travellers to routinely compare travel insurance, we need someone who can drive increased traffic to our website to buy their travel insurance directly from us. One Egg have been able to do this and are a crucial element of making our marketing funnel work..

Mark, Jessica and the team at One Egg have been fantastic to work with. The results from the Google Adwords campaigns have been impressive, exceeding the ROI goal we were aiming for. They are attentive, fast, give very detailed reports, and are across all of the different PPC strategies. Highly recommend them to anyone looking to outsource PPC campaigns.

Great experience working with One Egg. Really switched on and smart guys. For for the first time ever they showed us how many people are actually visiting our stores based on our online activity, that was a huge milestone for us. They helped us reduce our cost per click and help drive more traffic to our stores.

Website Optimisation

Once the CRO Audit is complete, we get to work improving your website conversion rate. We help you develop high-converting landing pages. We provide direct-response copywriting. We provide wireframes and design mockups. And, we work with you to develop the best offers to put out into the market.

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Online Marketing Optimisation

We look at your entire online marketing conversion funnel to ensure your strategy is cohesive. We work with you to improve your online advertising campaigns, search engine rankings, email marketing, and social media marketing. When you combine website optimisation with online marketing optimisation, you achieve the greatest gains.

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What is Web Analytics?

The only way to know that you’re making the right marketing decisions is if you’re basing them on data. Your gut instinct can only take you so far. You need web analytics data to inform your decision-making. However, data alone will not help you improve customer experiences.

Interpretation and analysis of data are what allows you to gain insight. With this insight, you can build strategies to help your business succeed. Insightful analysis transforms web analytics into one of the best tools in digital marketing.

Our web analytics services will help you to define and track key performance indicators. We help you quantify and manage your progress, so you know how your users are engaging with your website in real time. We test multiple conversion paths and show you the key areas where you can improve your site. Enhancing your website will help you grow your business, brand awareness and audience.

How we do it

At One Egg, we offer a collaborative approach based on years of experience working in the finance, fintech and legal spaces. We believe we need to understand your business model before creating a digital marketing plan for you. Then, we can provide you with insight about the volume of your traffic, where it’s coming from, and the behaviour of your visitors. We combine our creativity and experience to help you streamline and improve your marketing efforts. Plus, we plug costly leaks that aren’t delivering a return on investment.

Let's work together

Call us on 1300 490 147 or fill the form below.

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