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Google Data Studio is the best tool available today for reporting and dashboarding for digital marketers. I covered the advantages of Data Studio over other
This is the third article in a series covering machine learning for Google Ads analysis. We are going to explore regression using multiple input features.
How to Create Landing Page Content That Drives Sales You won’t find a magic formula that delivers customers to your business via the internet. You
In a recent post on Marketingland, I described a process to perform regression analysis in Google Ads. By fitting a trend line to daily Cost
The major advertising corporations like Facebook and Google are today some of the largest companies in the world. They essentially have created their own advertising
The landing page is one of digital marketing’s most effective tools. As the name suggests, it’s a page where prospective customers land after following your
You’ve probably heard of the Gold Rush. It usually refers to the time in California in the mid-19th century when news spread of the discovery
PPC or pay-per-click advertising is a highly effective way to market your brand. A good PPC campaign can dramatically increase your traffic, expand your reach,
Introduction AdWords ‘Campaign Drafts and Experiments’ is one of my favorite advanced tools within AdWords. This tool was previously known as AdWords Campaign Experiments (ACE).