
Sydney Google Search Central Live 2026: Key Takeaways from Our GM
A roundup of our GM’s key takeaways and insights from the day, about the future of Search and AI.
We’re excited to share some great news with you. One Egg Digital has been recognised as a top-tier digital marketing agency. We’ve recently been certified as a Google Premium Partner, a significant accomplishment that reflects our dedication to providing high-quality service to our clients.
As a Google Premium Partner, we are part of an elite group of advertising agencies that work directly with Google. Only the top 3% of marketing agencies attain this badge. This means that we have access to the latest technology, training, and support from Google, which allows us to offer you innovative and effective digital marketing solutions.
Partnering with a Google Premium Partner like us has several advantages, including:
We’re proud to be a Google Premium Partner and are committed to delivering the highest level of service and expertise to our clients. If you have any questions or would like to learn more about how we can help you achieve your marketing goals, please don’t hesitate to contact us.
Thank you for your continued trust and support.

A roundup of our GM’s key takeaways and insights from the day, about the future of Search and AI.

A poorly optimised landing page costs you twice — higher Google Ads costs and lower organic rankings. Here are the five fixes that improve both at once, plus why FAQ schema is no longer worth your time in 2026.

Most ecommerce link budgets are wasted on pages already ranking. Position 1 CTR is down 32% since AI Overviews — meaning the highest-ROI link target is almost never your top performer. Here’s the 70/30 framework that finds the right one.
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