Expert Insights from the Team

All the latest digital marketing news, expert insights, tool reviews and more straight from our expert team.

What I Learned at the Google Machine Learning Masterclass

Google’s Machine Learning Masterclass highlighted AI’s role in digital marketing, especially for Google Ads. Tools like Smart Bidding and Smart

New Google Search Console Features You Need To Know About

Google Search Console’s new features, like video and breadcrumb reports and daily search data, help SEOs quickly identify errors, optimize

Marketing Metric: A Better Way of Attributing Marketing Success

“Marketing Metric: A Better Way of Attributing Marketing Success” presents a practical approach to measuring marketing effectiveness. By scaling traffic

Google Ads Experiments – Meta Analysis

Over 12 months, we ran 100 Google Ads experiments, testing landing pages and bid strategies. Our analysis showed 51% succeeded,

The Best Google Data Studio Resources for Digital Marketers

Google Data Studio is a powerful tool for digital marketers, but finding the right resources can be challenging. In this

Multiple Regression for Google Ads Accounts

In this third article on machine learning for Google Ads analysis, we dive into multiple regression using several input features

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