APN Property Group Transforms Digital Strategy, Leads Soar by 153%

153%
Increase in lead volume year-on-year
66%
Reduction in cost per lead year-on-year
4x
Improved account click-through rates

Table of contents

Overview

Established in 1996, APN is a specialist real estate investment manager that actively manages real estate funds on behalf of institutional and retail investors. APN is listed on the ASX (ASX:APD) and manages $2.8 billion of real estate and real estate securities.

Channels

Challenges

  • Market Education – Need to educate investors about real estate investment opportunities and APN’s value proposition
  • Lead Quality – Attracting qualified investors interested in real estate and income-producing investments
  • Cost Efficiency – High cost per lead affecting marketing ROI
  • Conversion Tracking – Lack of comprehensive tracking and reporting systems
  • Digital Performance – Suboptimal click-through rates and landing page effectiveness
Simone Newman
Head of Marketing & Distribution, APN Property Group

Technical Excellence with Clear Communication

One Egg has delivered tremendous value in the relatively short time that we’ve engaged their services. After conducting an initial review of our account, Mark promptly identified a number of areas that could be improved. His recommendations (which were able to be quickly and effectively implemented) had gone undetected by previous SEM consultants. Mark demonstrates an excellent understanding of SEM and is proactive in his approach, continually suggesting refinements and new angles from which to explore the opportunity. His enthusiastic style is appreciated. The world of SEM can be an incredibly nebulous one from an outsider looking in; however, Mark provides us with a sense of comfort knowing that we are in trustworthy and highly knowledgeable hands. Mark takes the time to understand our business and objectives and has communicated clearly and closely at all times. Although we work in separate cities, Mark has always been accessible, responsive and quick to problem solve. I would highly recommend Mark – his technical expertise, coupled with clear communication and a constantly enquiring mind to find new solutions is the ideal combination.

Solutions

  • Account Optimisation – Conducted thorough audit of existing accounts to identify improvement opportunities
  • Tracking Implementation – Developed comprehensive onsite conversion tracking and dynamic reporting dashboards
  • Google Ads Strategy – Refined and optimized AdWords account with improved targeting and messaging
  • Landing Page Integration – Enhanced integration between ads and landing pages for better conversion
  • Site Architecture – Provided strategic recommendations for improved website structure and user flow

Impact

  • Lead Generation – Achieved 153% increase in lead volume year-over-year
  • Cost Efficiency – Reduced cost per lead by 66% compared to previous year
  • Engagement Metrics – Improved account click-through rates by 4x
  • Market Position – Strengthened position as specialist real estate investment manager
  • Digital Performance – Enhanced overall digital marketing effectiveness for institutional and retail investor acquisition
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