Get in touch

Aventus achieves 12% increase in instore visits from Google Ads clicks

341%
Increase in Conversion Rate
20%
Conversion Rate to instore visit
12%
Improvement in ad engagement

Table of contents

Overview

Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres across Australia. They are valued at $1.85 billion.

Channels

SEO
PPC

Challenges

  • Physical-Digital Integration – Need to bridge gap between online research and physical store visits
  • Center Management Complexity – Multiple shopping centers requiring coordinated marketing efforts
  • Customer Journey – Difficulty tracking and optimizing customer path from digital to in-store
  • Marketing Efficiency – Suboptimal conversion rates and high advertising costs
  • Cross-Channel Coordination – Challenge in managing multiple marketing channels cohesively
Stephanie​ Parker
Head of Customer Experience, Aventus Group

Significant Growth with One Egg

Great experience working with One Egg. Really switched on and smart guys. For for the first time ever they showed us how many people are actually visiting our stores based on our online activity, that was a huge milestone for us. They helped us reduce our cost per click and help drive more traffic to our stores.

Solutions

  • Digital Strategy Optimization – Implemented tailored digital strategies for individual shopping centers with focus on driving in-store visits
  • Unified Management System – Deployed centralized project management with dedicated team of 8 specialists
  • Performance Tracking – Introduced real-time dashboarding and reporting solutions for immediate performance insights
  • Marketing Integration – Created seamless integration between digital platforms and physical locations
  • Promotional Planning – Established systematic approach to running and planning center-specific promotions

Impact

  • Conversion Optimization – Achieved 341% increase in website conversion rate
  • Traffic Growth – Generated 17% increase in total website sessions and 14.7% increase in organic traffic
  • Cost Efficiency – Reduced Google Ads cost per click by 9%
  • Physical Results – Delivered 20% conversion rate to in-store visits and 12% increase in store visitors from Google Ads
  • Marketing Performance – Realized 8% increase in overall marketing performance YoY and 100% increase in email engagement
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

Kooee Snacks

After years of searching for the perfect high-protein snack, KOOEE! decided to create Australia’s finest meat snacks using only honest, ethically-sourced ingredients. The result is a family-friendly protein snack crafted with no shortcuts, earning the trust of health-conscious consumers nationwide.
Explore Case
483%
Increase in Organic Sessions
182%
Increase in Transactions

Aventus Property Group

Aventus Property Group (aventusproperty.com.au) is the private investor and manager of 20 large format retail centres across Australia. They are valued at $1.85 billion.
Explore Case
341%
Increase in Conversion Rate
20%
Conversion Rate to instore visit

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore

Core Services

Recent Posts

Let’s Keep in Touch

9-13 Bronte Road

Bondi Junction NSW 2022

Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts