BiM Sydney Sees 4.5x Organic Traffic Growth After SEO Overhaul

Our approach focused on a multi-faceted SEO strategy to improve BiM Sydney’s search engine presence:

1. Keyword Research & Content Strategy

We conducted in-depth keyword research and implemented a structured content hub strategy to target high-intent search terms effectively. This involved:

• Creating consistent blog content addressing industry pain points and common customer queries.
• Developing and optimising existing landing pages to enhance keyword targeting and user engagement.
• Expanding service pages with informative, value-driven content to improve relevance and rankings.

 
2. Technical SEO Fixes & Implementation

We worked closely with BiM Sydney’s web developer to resolve technical SEO issues, including:

• Enhancing site speed and mobile responsiveness.
• Fixing indexing and crawlability issues through monthly website audits.
• Improving structured data implementation and internal linking to strengthen site architecture.
• Consistent internal linking optimisation to enhance page authority distribution and user navigation.
• Meta data optimisation to improve click-through rates (CTR) and search visibility.

 
3. Link Building & Authority Development

To improve BiM Sydney’s domain authority and trustworthiness, we focused on acquiring high-quality backlinks by:

• Securing links from relevant industry websites with high domain authority.
• Developing relationships with authoritative publishers to drive long-term backlink growth.

 
4. Consistent Website Crawls & Performance Monitoring

Each month, we conducted a technical SEO audit to identify and resolve new crawlability and indexing issues. This proactive approach ensured that BiM Sydney’s website remained optimised and in compliance with best practices.