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Entertainment Digital: Australia's Entertainment Publishing Pioneer Embraces Digital Evolution

8%
Conversion rate target
11%
Increase in Ad Engagement (CTR)
33%
Organic traffic increase

Table of contents

Overview

Entertainment Digital are a leading provider of entertainment services & publisher of entertainment books. They have been in the market for over 24 years.

Channels

  • SEO
  • PPC

Challenges

  • Market Evolution – Adapting 24-year legacy business to modern digital landscape
  • Cost Efficiency – High customer acquisition costs affecting profit margins
  • Performance Tracking – Lack of clear metrics and analysis framework
  • Digital Strategy – Need for cohesive approach to digital marketing channels
  • Lead Generation – Inefficient lead generation processes requiring optimization
Zeeshan Javed
Head of Performance and Innovation, Entertainment Digital

More Than an Agency - A True Strategic Partnership

One Egg delivered that and more, they were true partners in every sense of the word, taking the time to understand the briefs that we outlined for them and coming up with unique and compelling ideas how we can improve performance further.

Solutions

  • Strategic Consultation – Provided comprehensive PPC and SEO strategic guidance
  • Performance Analysis – Conducted deep analysis of existing digital marketing performance
  • Framework Development – Created structured frameworks for sustainable growth
  • Optimization Planning – Established systematic approach for continuous performance improvement
  • Management Integration – Worked closely with management team to align digital initiatives

Impact

  • Cost Optimization – Achieved more efficient cost per lead through strategic improvements
  • Revenue Growth – Increased revenue through optimized digital channels
  • Strategic Alignment – Successfully integrated digital strategy with business objectives
  • Performance Framework – Established clear metrics and reporting structure
  • Sustainable Growth – Created foundation for ongoing performance improvements
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