Get in touch

Sequoia Financial Group Sees 153% Surge in Client Acquisition

153%
Increase in conversion rates
66%
Increase in Impression share
4%
Improvement in Ad engagement

Table of contents

Overview

Sequoia Financial Group Limited (ASX:SEQ) is a financial services company providing products and services to self-directed retail and wholesale clients. These services include: investment & superannuation products; wealth management & advisory services; corporate advisory and capital markets expertise; retail, wholesale and institutional trading platforms; market data and financial news services.

Channels

SEO
PPC

Challenges

  • Lead Quality – Need to attract qualified prospects in financial services sector
  • Acquisition Costs – High cost of acquiring new clients in competitive market
  • Tracking Integration – Lack of comprehensive conversion tracking across platforms
  • Asset Utilization – Underutilized lead magnet assets for prospect generation
  • Market Competition – Strong competition in financial services digital advertising space
Simon Van Es
Group Head, Sequoia Financial Group (ASX:SEQ)

Expert Service, Proven Performance

Our company has used Marks services for some time now and found him to be easy to deal with, reliable and an expert in his field. If you are looking for results, Mark is the right person for the job.

Solutions

  • Conversion Setup – Implemented comprehensive conversion tracking for landing pages
  • AdWords Optimization – Developed and optimized targeted AdWords campaigns
  • Tag Management – Migrated to advanced tag management software for better tracking
  • Lead Generation – Created strategic approach using lead magnet assets
  • Campaign Integration – Aligned all digital marketing elements for cohesive strategy

Impact

  • Conversion Success – Achieved 153% increase in conversion rates
  • Market Presence – Generated 66% increase in impression share
  • Engagement Growth – Improved ad engagement by 4%
  • Lead Quality – Enhanced quality of prospects through targeted campaigns
  • Brand Authority – Strengthened position in financial services sector
Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Get a free consultation
Similar case studies

Gift Hamper Business

Over the last three years, One Egg has provided full Amazon services to this startup gift hamper business. Revenues have grown to over $2 million per year. Our comprehensive approach includes listing setup and optimization, Seller Central management, pricing and logistics management, Amazon PPC, and more. Through strategic refinement of the product range, we have built stronger profit margins while increasing overall revenue.
Explore Case
80%
Increase in Revenue YoY
100%
Increase in Gross Profit Margin

GEMI Investments

Gemi Investments is a privately owned investment firm that facilitates investment into debt secured by Australian real estate. GEMI was looking to bring on new investors to their lending platform. They engaged OED with a mandate to generate as many leads as possible. After 6 months the campaigns were paused due to an overwhelming amount of new leads coming into the business
Explore Case
450
New leads generated
50%
Increase in Conversion rates

Are your marketing campaigns delivering?

It only takes ONE good EGG to make a difference. See how much better your advertising campaigns can be.

Let's Chat

Call us on ️ 📞 1300 490 147 or fill the form below

By clicking Submit, you agree to our terms and conditions.

Looking for more wisdom?

Subscribe to receive exclusive industry
insights & updates

Explore

Core Services

Recent Posts

Let’s Keep in Touch

9-13 Bronte Road

Bondi Junction NSW 2022

Tel: 1300 490 147
Facebook-f Linkedin-in

Copyright © 2014 – 2025 One Egg. All rights reserved.

Subscribe to receive exclusive industry insights & updates

Contact us

About

Services

Case Studies

Blog

Contacts