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World-Leading Victor Chang Institute Grows Public Support for Heart Research

10%
Increase in media coverage
12%
Increase in Ad engagement
26%
Conversion rates in 3 months

Table of contents

Overview

The Victor Chang Cardiac Research Institute is one of the most respected heart research facilities in the world. The institute is home to more than 300 researchers and staff and they have made a number of breakthroughs in their field.

Channels

Challenges

  • Awareness Building – Need to increase public understanding of cardiac research importance
  • Support Growth – Limited donor and supporter base requiring expansion
  • Media Visibility – Insufficient coverage of research breakthroughs and achievements
  • Digital Presence – Underutilized digital marketing channels for awareness
  • Campaign Tracking – Lack of comprehensive conversion tracking system
Georgi Glover
Media & Communication Manager, Victor Chang Cardiac Research Institute

Going the Extra Mile for Custom Solutions

One Egg have been great to work with. The team is professional and knowledgeable and they always go the extra mile to help us. They have tailored their services to suit our needs and we are starting to see results already. We are happy customers!

Solutions

  • Google Grants – Successfully secured and implemented Google Ad Grants program for free advertising
  • Digital Strategy – Developed tailored digital marketing approach with AdWords focus
  • Campaign Optimization – Implemented ongoing AdWords optimization for improved reach
  • Tracking Implementation – Set up comprehensive onsite tracking systems
  • Media Engagement – Enhanced media outreach and coverage strategies

Impact

  • Media Coverage – Achieved 10% increase in media coverage of research work
  • Engagement Growth – Generated 12% increase in ad engagement
  • Conversion Success – Improved conversion rates by 26% within 3 months
  • Digital Reach – Expanded digital presence through optimized advertising
  • Brand Authority – Strengthened position as leading cardiac research institute
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