Content Writing for SEO Success
SEO copywriting: user-focused, keyword-rich content. Optimize URLs, titles, and meta descriptions. Balance search engines and audience needs to boost rankings and drive traffic.
Ilan Shabad
Google Search Console is a crucial tool for every SEO and website owner, offering vital insights and enabling you to view your website through the eyes of the search engine. But the old Search Console is no more, with Google announcing it’s shut down a year after the new version went live. If you try to access the old Search Console, you are now redirected to the new interface.
If you’re yet to see what the new interface has to offer, there’s plenty of great new features you’ve been missing out on.
Before we dive into what the new Search Console has to offer, a quick note on legacy reports.
There are several legacy reports that have not been migrated to the new interface. However, you can still access these reports via the “legacy tools and reports” option in the new Google Search Console.
Video is set to account for 82% of total internet traffic by 2022 and is fast becoming an indispensable web design and marketing tool. The Google Search Console has two new tools to help you judge search performance and identify ways to improve your video markup.
There are three ways that users can see videos through Google Search:
Video enhancement helps Google understand when a video appears on a webpage. You need to use structured data to annotate your videos.
The data from the report helps Google identify the video duration, upload date, and the data required to provide previews for searchers. The data in the report has two functions: it helps users get a better idea of what to expect from your video before they click, and it enables you to see any errors and implementation warnings for your video markup.
Once you have identified and fixed an error, you can re-crawl your webpage to ensure it has been resolved successfully.
The second report allows you to see video-only impressions and clicks. Performance reports already allowed you to see the performance of your video tab results, but Video Appearances in Performance report enables you to see the performance of your videos in the main search results and in the Discover tab.
These new tools make it easy for you to identify any video errors and solve them, and to judge the performance of your videos in search ranking.
https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html
the main search page, the videos search tab, and in the discover tab.
Breadcrumb structured data reports are another great new feature of the Google Search Console. They can be accessed in the Enhancements section in the left-hand navigation panel.
Breadcrumb trails inform users about the hierarchy of information on your webpage. Marking up your web pages with breadcrumb structured data helps Google display this hierarchy of information to users.
Google no longer shows full URLs in search snippets, with breadcrumbs being displayed instead. Google needs a valid mark-up to accurately display the breadcrumbs in search results.
If your breadcrumb trail isn’t displaying the correct hierarchy, you can use this report to help identify and resolve the problem.
The New Search Console is capable of returning fresher data in the Search Performance report – including data from the last 24 hours.
This is a huge upgrade, with same-day data accessible in Search Console for the first time.
Access to fresh data in the Search Performance report was the number one requested feature for the new Search Console, with the previous wait time of several days a frustration for website owners.
There are several advantages of this upgrade:
While this is welcome news, there are a few limitations that Google may be working to address.
There are two new features for the rich results, URL, and AMP testing tools. These tools test your web pages for structured data markup errors and coding issues, with the new update making it faster to identify and fix errors.
New features:
For example, let’s say you run a test on a URL and see a structured data error; you can now identify the specific section of code containing the error.
You can then copy the section of code, make your adjustments, paste it back in, and run another test to confirm the fix is validated.
These new features make debugging and handling structured data issues with your markup much faster.
Whether searchers or webmasters, Google is always user-focused. The new search console features improve the usability of the Search Console, making life a little easier, and offer users more transparency – which is always a good thing in the world of SEO.
SEO copywriting: user-focused, keyword-rich content. Optimize URLs, titles, and meta descriptions. Balance search engines and audience needs to boost rankings and drive traffic.
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