1300 490 147

PPC Service for Lawyers

Get in front of your ideal customers with expert PPC services for lawyers
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Lachlan McKnight
CEO, LegalVision

33% of legal consumers begin their search for counsel online

Consider the Top 5 reasons to use Pay-Per-Click

Meet our team of digital experts. Find out more about our philosophy — it only takes one real egg to make all the difference.
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Attract More Qualified Leads

Thanks to advanced demographic targeting you can profile potential clients by age, income, education, gender and geographic location.

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Reach the Right People at the Right Time

Get found by people precisely when they need your services. Through targeting niche keywords and effective copywriting, we increase your PPC conversions and generate more qualified leads for your firm.

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Easy Client Segmentation

Target specific search requests applicable to your legal practice, for example…

Banking and Finance Commercial Family Public Criminal Corporate

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Get Clients on Demand

Grow your law firm at a pace you’re comfortable with by increasing ad spend, reach, search terms and PPC platforms effortlessly.

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Remarketing Made Easy

Improve marketing ROI with retargeting services for PPC. Show ads to PPC website visitors as they log in to their social media accounts to improve brand awareness and marketing ROI.

If you’ve got a challenge, we’d love the chance to come up with a solution

Let's discuss your case

Law Firm PPC Strategy

Our turnkey PPC Service for Lawyers follows a proven 3-step strategy that allows you to concentrate on managing clients, whilst we manage your lead generation.

Expert Setup

The competition for attorneys and law firm PPC is high, and to generate positive results you need a Pay-Per-Click expert on your team.

As an accredited Google Partner, we pride ourselves on improving your campaign management to help you pay less for clicks and achieve maximum ROI.

Keyword Research

Uncovering keyword opportunities that deliver high-quality leads or terms your competition may be missing is critical to a successful PPC campaign. We go beyond the traditional free tools and use our in-depth PPC knowledge to ensure your keyword targeting is perfect.

A/B Split Testing

Our PPC Service for Lawyers is not a “setup and spend” approach. We test different types of ads with different copy until we achieve optimal ad rank for each campaign. We understand that the best way to improve your PPC scores is to generate consistently high Click-Through-Ratios (CTR), which results in lower costs per click and bigger returns for your practice.

Tracking

More than 70% of prospects who see your PPC ads will contact you via telephone instead of sending an enquiry. Thanks to integrated tracking tools we can supply conversion metrics on these calls as well as your website conversions.

If you’ve got a challenge, we’d love the chance to come up with a solution

Let's discuss your case

Landing Pages

To deliver great results for your law firm, PPC is more than setting up catchy ads. You need optimised landing pages to maximise your conversions too.

  • Our experienced UX designers and copywriters use a combination of emotive text, well-placed Call to Action elements, effective media and responsive design to help get the most out of your marketing efforts.
  • By combining expert ad setup with custom landing pages you’re additionally rewarded with strong relevancy results on your PPC ads, which means better overall performance and lower costs per click.
Learn more ➞

Retargeting

No Lawyer PPC service would be complete without retargeting.

What is retargeting?

  • Put simply, we can track visitors from your website who entered via a PPC campaign to their Facebook or Instagram accounts.
  • By using a Facebook Pixel, we can effectively remarket your Legal Services to them, increasing brand awareness and more importantly maximising your ROI by boosting conversions.
Learn more ➞

Top PPC platforms

Our PPC Service for Lawyers uses an omnichannel approach to deliver the most reach, brand awareness and conversion opportunities for your legal firm.

Here are the most popular platforms for Pay-Per-Click advertising

YouTube is the No.2 most visited website on the planet with more than 1.9bn logged in monthly users.
Brandwatch.com provides these top 5 stats…

  6 out of 10 people prefer online video to live TV
  80%+ of 18-49-year-olds watch YouTube
  Over 1 billion hours of video watched daily
  Average mobile viewing session is 40 minutes
  70% of YouTube views from mobile devices

With over 2.3 billion users worldwide and more than 80 million business pages, Facebook offers impressive stats.

  World’s 3rd most-visited site
  Facebook messenger is the top mobile app
  66% of users log in daily
  88% access via mobile device
  Leading platform for B2B and B2C

LinkedIn is the social media platform of choice for business minded people worldwide.

LinkedIn demographics include…

  61 million senior level influencers
    40 million decision-making positions
    56% male and 44% females
    44% of users earn more than $75K p/a
    Over 500 million users

The dominant player in the marketplace is, of course, Google Ads.
Consider these stats from PowerTraffick.com:

  Google Ads convert 50% better than organic traffic
  Average ROI is 2x Ad Spend
    Controls 71% of Search Market
   Google Display Ads seen by 90% of internet
    65% of Search Results go to Google Ads
    70% of Mobile Customers call through Google Ads

Our Customers Said

One Egg are experts in their field!

I’ve had the chance to work with One Egg for over 2 years and can highly recommend them. They are very knowledgeable about both theory and practice of all sorts of search marketing. They have helped us with AdWords management of a large account as well as advertising on Facebook, Twitter, AdRoll and SEO. One Egg are experts in their field and have a great and approachable way of working. Thank you!
A Weyher
A WeyherLegalVision

One Egg are experts in their field!

I’ve had the chance to work with One Egg for over 2 years and can highly recommend them. They are very knowledgeable about both theory and practice of all sorts of search marketing. They have helped us with AdWords management of a large account as well as advertising on Facebook, Twitter, AdRoll and SEO. One Egg are experts in their field and have a great and approachable way of working. Thank you!
A Weyher
A WeyherLegalVision
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With One Egg you’ll get

  • Turnkey PPC Management
  • Google Partner Credentials
  • Qualified Leads on Demand
  • Turnkey Management
  • Omnichannel Approach
Let's work together

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