Google Remarketing Agency

Dynamic remarketing is the process of making everything as personalized and relevant as possible. Each experience is different. A new user visiting your site will be different than that of an old user. Each action that any user takes has a different outcome. Dynamic remarketing is personalizing the way your users experience and are exposed to your site.

One Egg can take the time to sit with your team and learn what it is you want and need in order to make the most customized dynamic remarketing and retargeting strategy for your business so that you can take your company to the next level.

One Egg helps businesses grow with remarketing. Remarketing is not something that happens overnight, it takes time and effort to remarket a website. However, the outcome will be worth the wait.

Here are just a few ways we can help your business with remarketing.

1. More Lands and Conversions – A successful remarketing growth strategy can help turn anyone into a customer. By remarketing your website you can potentially increase in the number of repeat visitors to your site by 50 percent.
2. Higher Visitor Engagement – It is critical to start converting your audience into more engaged fans and advocates so that you can grow your following. By creating compelling, personalized messages and targeting the right people, you can increase your onsite visits and conversion rate.
3. Maximize Your Marketing ROI – Ideally, you want a customer to search for you, visit your site, never be distracted, spend time exploring your content or product pages, sign up, buy, and become a loyal customer forever. But that probably won’t happen. People don’t focus as long as they used to and distractions happen all the time, especially when surfing the web. What you need to do is focus on is those initial visitors that found your content via search. Retargeting is one of the best ways to remarket your website, and get a visitor to stay or revisit your site.

Remarketing is advertising to people who have visited specific pages or content on your website. These users are then added to a “remarketing audience”. Once they are marked as “remarketing” they will start to see ads based on their behaviour.

Dynamic remarketing works similarly, but, instead of the manual setup, Google Ads (or other SEM tools) creates specific ads based on product or service pages the user has visited or other products related to the pages and content the user viewed.

Here are some ways in which Google helps advertisers get the most from their campaigns:

• The ability to scale as your products or service offering does. This is done by syncing your product data with different dynamic retargeting lists, ensuring that ads are constantly up to date.
• Automated ad layouts using predictive technology. This is done through Google Ads. Google Ads will choose the best layout based on who the ad is being served to, where it’s being placed and which platform (e.g. device) it’s being served on.
• Bid optimization based on CPC and conversions. Google will automatically optimize your bids based on the past performance of these two metrics.
• Easy synchronization system that works with all platforms. Simply create a .CSV, .XLS or other spreadsheet formats to act as a product feed that connects your website or store with Google Ads.

Our experts take a collaborative approach throughout the remarketing process which allows you to gain a deep understanding of what we do and enables us to better understand what you need. It gives both sides the opportunity to learn best practices in digital marketing methodologies that will help set your goals up for long-term success. One Egg strives on making your priorities ours so that everyone leaves happy, especially the customers.

E-commerce stores benefit the most from dynamic remarketing, especially those with a huge number of products. However, any business in an industry can benefit from remarketing.

By showing users, who have previously visited your site, online ads as part of a marketing strategy, you can achieve several important business advantages.

The benefits of remarketing make remarketed advertising worthwhile for any marketing program. Setting up a remarketing campaign can be extremely complex and require advanced, customized specifications. To get the most out of your exposure online and retargeting program, you need an experienced professional with a deep understanding of major ad networks, such as Google.

One Egg provides a team of digital and search marketing professionals that have a deep understanding of the Google Adwords program. We can help you get the most return on investment and generate high-quality ad placements to drive more conversions and leads for your business. 

There are many different kinds of remarketing techniques that are important to know for those visitors that have left your site without purchasing your product.

• Video remarketing – This involves showing those visitors remarketing ads that have recently seen your videos or to people who have been on your website. For example, these videos can be shown before or in the middle of a YouTube video.
• Search remarketing – This is when your ads are shown at the top of the search engine results when someone who has already visited your site searches for specific terms or services.
• Display remarketing – This is when your ads are displayed on other websites.
• Dynamic remarketing – This involves serving visitors ads that are tailored specifically for them depending on how they have browsed a webpage. This includes ad messages that are created specifically for the visitor who’s viewing the ad, increasing their chances of coming back to your webpage for the retrieval of those abandoned items. It can also boost your results which takes remarketing to the next level.
• Social media remarketing – You can use LinkedIn remarketing, Facebook remarketing and Pinterest remarketing to serve ads to people who have visited your website while they browse those social media channels and partner websites.
• Customer list remarketing – This allows you to customize your search ad for any visitor who have been on your webpage in the past. The search engine lets you tailor your bids and ads to the users that have been on your site when they’re searching Google and other partner search sites.

While existing and potential customers browse the internet for various things, they may have initially been curious about your product or services, but not made a purchase. However, with strategically-placed ads that occur as the result of your retargeting efforts, a potential customer is more likely to return to your site and buy something after having repeated exposure of your brand.

So, how can retargeting help your company’s SEO efforts? Here are just a few benefits of retargeting.

• By retargeting, it allows you to reconnect with potential and existing consumers
• It can promote the possibility of converting a casual visitor into a paying customer
• It can enable targeted ad delivery to your intended demographic
• Provides repeat ad exposure for digital branding opportunities
• Retargeting helps SEO efforts which then leads to higher conversion rates over time
• Offers a cost-effective, reliable marketing strategy that is even scalable for smaller businesses
• Retargeting can continuously track your website’s ad performance
• Facilitates the continuous evolution of your marketing and advertising efforts
• Builds brand loyalty and awareness

Retargeting also helps so that you won’t be in competition for keyword placement in a Google search which in turn, can lead to reduced cost per impression. Retargeting allows you to focus your marketing efforts and target repeat customers, ultimately saving you money.

Another added bonus in how retargeting can help with your SEO, is the ability to target your ad to specific people. For example, retargeting allows you to send one type of ad to a potential customer who abandoned their shopping carts, while another ad can be sent out to a browser who spent time on a particular page. In the case of remarketing, sending a targeted email may be considered another effective marketing strategy.

Finally, you can gather quantifiable data analyses on how each ad performs across various digital platforms, including home computers and mobile devices. Similar to PPC advertising, this sort of information allows your company to promote your ad campaign while simultaneously improving your marketing efforts.