Technical SEO Audits

An SEO audit is a process of analyzing how well your website presence relates to best practices. It essentially is a “health check” for your website that should occur on a regular basis. The purpose of the audit is to identify as many issues affecting organic search performance as possible. Our website audit services may include:

Technical Audit – A technical audit assesses your website from a technical SEO standpoint. This can include searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, a technical audit is standard.

Competitive Audit – A competitive audit analyzes your site, as well as some of your competitors’ websites. With your SEO report, you receive a comparison chart or scorecard that highlights your site’s strengths and weaknesses. It can show you how to improve your website and make it better than your competitors.

Content Audit – A SEO content audit examines your website’s content, which can range from service pages to blog posts. A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each page, also known as on-page SEO.

Link Audit – A link audit reviews your site’s link profile. We look at the quantity and quality of links pointing to your website.

Depending on how many pages your website has and how in-depth of an audit you want, it can take anywhere from 2-6 weeks.

uring an SEO audit, an SEO specialist will analyze and uncover SEO opportunities on your website.

During any given point during our website audit service, we will share with you a few opportunities that we discovered and pass them along right away. Providing you with an opportunity to recover visibility while the remainder of the audit is carried out.

After the audit has been completed, our team of specialists will provide you with a presentation in which we will walk you through the findings and recommendations.

An SEO audit varies in price. There are several factors that affect the price of your SEO audit. For example, the size of your website.

Below are some of the reasons you would need to conduct an SEO audit for your site.

• A decline in organic traffic – After a redesign, site migration, consolidation, rebrand or other major technical, content, or link-related event, organic traffic may decrease. Conducting an audit can help find how to fix the issue.
• Technical debt has accumulated – This is for both active and inactive technology. We find that often plugins and other technology that is used on websites end up getting in the way of each other, or worse yet, getting in the way of search engine bots, browsers, and users. With an audit, we can see where the issue is occurring and fix it.
• Outdated content – This can make your site bloated and ranking for keywords that are no longer important or relevant to your customers. We can see what content needs to be updated and improved.
• Duplication of content – This may be causing over indexation concerns or destroy page authority. This may lower the overall authority of your site and make it less likely for users to find your content in search engines.
• Blocked or hidden content – This may be causing under indexation concerns. Users are less likely to find your content in search engines if all of your content isn’t present in their index. A lot of times content is hidden, adding an index can help your site when users are searching for related content.
• Page loading time is slow – This can frustrate your visitors. It also signals search engines to assign your site to a lower-ranking (which correlates to lower conversion rates). During the audit, we can stop loading times of pages and find the areas where this can be fixed.
• Insecure Website (https) – This can put your visitor’s privacy at risk and can trigger warnings in their browser. Even for sites that are not transactional, offering a secure connection is extremely important, especially if your competitor’s site is already secure (https).
• Poor mobile experience – This can lead to unsatisfied visitors, a climbing bounce rate, and decreased keyword rankings based on Google’s understanding of low user satisfaction. Fixing this issue may take time, but will be worth it in the end.
• Broken links – Outbound and internal. Outbound links from your site to another website can lower your site’s trust and authority. This is the same for internal links from one page of your site to others on your site. While conducting an audit it is easy to spoke broken links.